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The visually spellbinding clip was released on Froome’s social media channels, having been presented by medical technology company Rhinomed – the sponsor for the cyclist’s campaign for a third Tour de France win.

It was made to publicise their product Turbine, a piece of sporting equipment that Froome uses when he rides to optimise his performance - and in just a few days, it racked up over 45 thousand views!

Froome speaks of the remarkable significance of one particular colour (you can guess which!) and the impact it’s had on him.

“The Yellow Jersey represents pain and sacrifice in the present, for a legacy that lasts forever,” he said. “You earn the shine of the Yellow Jersey in the darkest hours of training.”