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Pulling apart complex ideas and working written concepts into a format that’s nice to look at and also informs is an element of animation that isn’t always apparent. This is a key skill our creative team are often asked to do.

University technology of Sydney (UTS) wanted to explain ‘What is Quantum Computing and Software’ with just a few key other messages:
How is it different to other software
What are the applications of Quantum computing
What UTS’ is offering in this space

These complex messages needed to make sense to a mainstream audience and also inspire interest.