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Having received an initial concept from creative advertising agency, The Sandford Partnership, our team explored the idea of depicting a stylised steel works, where the Suzuki Swift Sport emerged from piping hot molten metal.

“We had to work out how to visualise a car being formed out of liquid and bring it to life,” Jumbla Creative Director Oz Smith said.

The backdrop of a steamy, spark-heavy industrial environment was created from scratch by Jumbla Motion Designer Jade Ngo. Central to this was a steel bucket, from which molten metal poured to form hallmark features of the Swift Sport such as 17-inch alloy wheels and the instantly-recognisable Suzuki logo.

“The client was very particular about the appearance of the Swift Sport, so each element was sculpted with exactly the right curves and highlights,” Oz said.

This required the modelling skills of Jumbla Digital Designer Jess Herrera, who also created the car’s highly polished, lustrous look with additional texturing and lighting.

While the imagined industrial environment was an interesting concept for a ‘hot-hatch’, the actual car needed to take centre stage.

“Initially, everything was glowing red hot with lots of heat shimmers. But we toned this down because it detracted from the Swift Sport’s sleek, yet strong contours.

“In the end, we managed to create something brooding and powerful that culminates in a release when the Swift Sport is unleashed into the city.”