ABOUT

Kraft wanted some event graphics that had a broadcast feel. Given our experience producing high publicity event graphics, as well as broadcast design elements for a wide variety of programs, we at Jumbla knew we were right for the job!

The “program” was to be called Deliciously Krafted, and it was to be strongly branded – but not using the traditional Kraft branding that supermarket consumers would be familiar with. Instead, the idea was to create something that had a bright “talk show” feel. Kraft wanted something whimsical and bright (perhaps even, “cheesy”, if you’ll excuse the food pun).

Some of the branding was provided to us by the agency Bunch, and we steered the ship from there. Our creative director Cal led the smooth and modern design, pulling it together on After Effects. To give it more of a glow, particles were added using the Particular plug in.

We delivered a range of elements, including titles and closers, lower thirds, boxes and stings.