ABOUT

From daily commuters to serious road racers, every cyclist knows how important it is to be seen, especially in the dark.

But what does a bike light do the rest of the time? Not a lot except get in the way. This is something Knog wants change with its versatile ‘PWR’ bike lights.

First and foremost, the lights illuminate the ways for cyclists when using pedal power at night. But they can also be used for other outdoor pursuits and provide digital devices with a much-needed charge.

Knog approached Jumbla to produce an animation that would promote these exciting charger and modular lights. At the same time, it was important to get across Knog’s fun-loving personality and anti-establishment nature.