Jumbla London

ABOUT

Being stranded on a desert island is one man’s heaven and another man’s hell. But what if you were surrounded by fruit and vegetables, where fresh juice was available every day?

This surreal scenario was created by Jumbla on a recent project for creative agency Landor and its client Keri Juice.

The brief wanted a 'World of Keri Juice', with the mountainous terrain taking inspiration from New Zealand - the brand’s birthplace.

However, the audience soon discovers it’s no ordinary island, with giant pieces of produce dominating the landscape and replacing the heads of inhabitants.

Although the locals find inventive ways to press the fruit and vegetables into juice, the fact they’re in greyscale draws your attention to the colourful and vibrant products.

As the video progresses, each flavour has its own unique character, proving that no two Keri juices are the same.

MADEIT CREDITS

Who liked - Keri Juice