ABOUT

The Shannon Company and the Electrical Trade Union sought our help to create a political TVC leading up to the 2014 Victorian state election.

The light bulb was chosen as it echos the Electrical Trade Union, while also representing 'bright ideas' - something we can associate with apprentices and students. We depicted these bulbs shattering in time with the narration, while the final light bulb - by contrast - is dimmed out.

To create this under a short timeframe, we had to experiment with different software applications. Ordinarily, we’d create the globes in full 3D using 3D Studio Max, but in election campaigns - as many know - time is rare privilege!