ABOUT

Being chosen to create the online promo spots for this eSports competition in Hong Kong was HUGE.

The e-Sports & Music Festival Hong Kong is like the Olympics for gamers. There are star players, there are star teams. At tournaments like this one, they compete for big money in front of a live and an online streaming audience who watch them play.

To promote the event, Jumbla Creative Director Oz Smith wanted to create characters similar to those used in the game and to match them up with the names of star players known to the audience.

It transformed into an East vs West battle of giant god-like statues that came to life, arose, and prepared to battle once again - all while dragging themselves towards the top of a mountain and reaching out for the prize (festival victory!).