ABOUT

Those in the know simply refer to the game as ‘PUBG’. For the uninitiated, it stands for ‘PlayerUnknown’s Battlegrounds’ and it’s fast becoming one of the most popular games online.

It was one of the games featured in the 2018 ICBC (Asia) e-Sports & Music Festival Hong Kong.

Our job (similar to our Return of the Legends piece, another piece of promotional material we created for a League of Legends tournament at the festival) was to use the familiar graphics of the game to create awareness of the festival – a hype video.

The festival is big tourism business for Hong Kong, so there were many layers of client and government approval to go through, but we “battled on” and the final outcome is one we’re proud of.