ABOUT

Creating something an executive producer has never seen before is quite a challenge. Especially when you consider we’d done some pretty “out there” work for the opening sequence on the first season of Clique (a BBC3 thriller about two BFFs who go to university together).

EP Bryan Elsley told us there was no script for the sequence but that he saw the opening to be a sort of branding for the show. Whatever we'd create would become a marque that viewers should instantly associate with the show.

We were pushed out of our comfort zone, but we had a client that trusted us.

Bryan wanted an evolution from season one. So, it was important to keep it colourful and relatable to youth culture. At the same time, they asked for something a bit darker without losing the original vibrance.

In the end, we reached that result by adding slow motion and giving more impact to the logo, the key brand element. On top of the credits, we also produced the motion graphics in episodes four and six.