Jumbla London

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“The brief was quite specific in that the client wanted it to be emotional and moving,” Jumbla Executive Producer Charlotte Parsons said. “But they didn’t want it to echo the ‘traditional church’ or go too over the top.”

“Therefore, we settled on a low-key, chilled-out narrative combining beautiful illustration and subtle sound design.

“With a high-end, emotive animation like this, we needed to pick the right team. Thankfully, Jimmy and Jeric are superstars in the 2D realm.”

Jimmy’s detailed illustrations of characters and landscapes give the video greater realism, while simultaneously conveying the natural world’s stunning beauty.

“We wanted to make it feel quite personal,” Jumbla Motion Designer Jeric Ilagan said. “We did this by exploring different styles and creating symbolic visuals that tied in with the script.”

MADEIT CREDITS

Christian Vision

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