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Storytelling is at the heart of what we do here at Jumbla. So, to be briefed to “reflect the nostalgia and feel-good atmosphere of the Christmas season” in a three-minute video, was music to our ears.

Our client didn’t want a traditional Christmas story. They wanted a prodigal son, coming home, story. One about making peace – reconciliation. A very Christian message delivered in a subtle, understated way. Classic, emotional, without being sentimental or cheesy.

We decided to keep the animation style simple.

There was to be no VO – the pictures had to bring the viewer in and involve them in the story.

While the storyline was pretty well plotted from the outset (although the violin in our proposal did evolve into a guitar) this was one of those jobs where the client was actively involved throughout. Loads of phone calls and chats. It certainly became one of our “passion” jobs.