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When the famous Boost Juice group of stores (founded by Shark Tank’s Janine Allis) came knocking with a brief to do some animation, we sharpened our pencils* and prepared for some fun and games.

This was the plot. Retail Zoo’s (the holding company) in-house team had already prepared some collateral which we were to support with a couple of 15-second pre-rolls.

Their scripts involved a “nutty” peanut taking over the store at night and spray painting over in-store posters. Sure – happens all the time.

We’d worked with the Retail Zoo’s team before, for the launch of their Protein Balls, so we knew they liked things edgy.

Partway through the project, our animation team decided they needed to use more 3D than was originally planned to achieve the look they wanted, so they rolled up their sleeves and gave it the full treatment.