ABOUT

We all know the saying 'good things come in small packages'. But when you’re short on time and need to condense a video into just a few seconds, how do you convey and communicate an entire brand’s unique identity?

When the client is Atomic 212º (a full-service advertising agency exploding with dynamic and creative ideas), you have to create something really special.

Thankfully, Jumbla's Senior Motion Designer Cornel Swoboda was on it from the get-go. His rationale was to create a logo animation without actually redesigning the logo. Instead, the piece would focus almost exclusively on the surrounding textures and backgrounds.