ABOUT

Rebranding the visual identity for the TrueCost restaurant chain to attract a new additional segment of the target audience.
Truecost is a chain of fair-price restaurants with drinks and food at cost price, which can be accessed by paying an entrance fee. It is the fastest growing chain with 7 restaurants already. In 2016 TrueCost won gold in the Palme d'Or restaurant awards, and two years later it was among the three best concepts in Europe - concept restaurant awards 2018 in Belgium, receiving a bronze palme d'Or