ABOUT

My university colleagues and I had to develop a strong brand which stimulate a reaction against food waste.

An average home waste is at least 0.76 Kg of food per week. We wanted to highlight that number by creating a fake emergency hotline that food-wasting-addicted people could call - Admitting they have a problem is the first step towards recovery. Our concept and designs provide a way to talk about this sensitive subject, in a ironic way, without taking the moral high ground.

The print campaign is evolutive. For each poster, a diffent person talks.
 It is like a call conversation between zero.76 and the waster.


For this project our work ranged from brand positioning, visual identity, copy writing, printed materials and a street marketing campaign.