ABOUT

This is a school work.

The association Non à la drogue, Oui à la vie - No to drugs, Yes to life, is gaining ground in France thanks to its prevention and information’s actions.
For this work, I had to design a preventive brochure against cocaine targetting people from 15 to 20, selecting and organizing the appropriate content, photos as well as texts.

For the last few years, young people are used to see shocking or violent images. They became accustomed and do not pay attention to them anymore. With this brochure I wanted to show the real frightening face of drugs, real sto- ries. And also to put into perspective how drugs can transform us into animals while we are still humans.

There is a lot of names given to cocaine.
 This very large format - the same as a newspaper - and these full bleed photos of exhausted faces, make the reader feel uncomfortable.
 I wanted to put forward the contrast between expectations and reality. 
First, it is galaxy. But then, it is hell.
 Taking cocaine is like being an animal, out of real life.