ABOUT

This is my first freelance job.
When I lived in Paris, my neighbors told me that she was going to create a festival theater company and asked me to do the whole branding (From here I designed the logo, posters, flyers, brochure and the prize…), of course i said yes.

The concept of this new theater festival is based on the idea of putting all the companies and having the audience vote for the best one, the winning play would run for a longer season

Les Floréales Théâtrales is a new way to enjoy theater, both for the comedians and the spectators. During this innovative and participatory festival, new relationships were created, personalities interfered, various techniques met and a new world rises. A world in perpetual movement from which a range of emotions raised. I developed a brand identity which reflect the values of the festival as a vibrant, personal and dynamic providing a unique experience.

I designed an evolutive pattern.
I wanted to involve the spectator at the first sight, therefore, the branding is playful : the flyer is made of : a selected paper and a tracing paper.
Those two overlays, let the message appears. 

To introduce themselves, each company - that played during the festival - had to answer some questions in the manner of a « portrait chinois ».
All the prizes given to the winners were handmade origami flowers.