Julien Hannedouche
Video Editor
ABOUT
With cheaper rides, better paid drivers and taxes paid in France, Heetch positions itself as a positive alternative to Uber. But Uber is everywhere, partly thanks to its food delivery arm, Uber Eats. Heetch hijacked its competitor's market dominance by printing Heetch ads on over 12,000 food packages. These were then given to popular restaurants that deliver through Uber Eats, meaning Uber Eats incidentally delivered Heetch's ads to customers on its behalf.
MADEIT CREDITS
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HeetchClient
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Anne de MaupeouChief Creative Officer -
Antoine ClémenceauBrand Director -
Aylic PetitCo-Founder -
Benjamin SousaMarketing Manager -
Charles Georges-PicotCo-Founder -
Christophe GillonLayout -
Claire BouziguesJunior Art Director -
Gaëtan du PelouxChief Creative Officer -
Ghislain TennesonChief Strategy Officer -
Joseph RozierCopywriter -
Julien BovetMotion Designer -
Manon LapeyreProduction Director -
Marcel WorldwideAdvertising Agency -
Mathieu JacobCo-Founder -
Maxime PhilippeauxMotion Designer -
Pascal NessimCo-Founder -
Pierre Le GoffPhotographer -
Salomé BecquardJunior Art Director -
Sebastien JauffretAssociate Director -
Suzanne PereiraDiasPrint Producer -
Sveva RossinoProducer -
Tarik TatihiMarketing Director -
Teddy PellerinCo-Founder -
Thanapol EkwattanachotkulJunior Copywriter -
Theophile GuiboutEditor -
Théophile RobagliaArt Director -
Youri GuerassimovChief Creative Officer -
Hector GruyerCreative Director -
D&AD -
Lisa VideauJunior Copywriter -
Yani OukidAccount Director -
Julien HannedoucheEditor