Julie Verardi Motion Design Director

ABOUT

Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show honored our current president in a way that would showcase our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed. And so, we embarked on a journey to create “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library,” -the first of its kind. The goal was to build an immersive and interactive experience that brought @realDonaldTrump’s twitter feed to life in the real world to generate social buzz around The Daily Show and solidify the show’s standing within the crowded late-night/satirical news competitive set.

The Daily Show Presents: The Donald J Trump Presidential Twitter Library” was an immersive real-world experience, brought to life through static, digital, interactive, and physical displays. Featuring state-of-the-art visual installations, interactive hands-on activations, and large scale wall graphics of tweets, quotes, and timelines, including @realDonaldTrump’s live feed alarm, hundreds of printed tweets by topic, and “masterpieces” mounted in gold frames to spotlight his most “memorable” tweets. Attendees sat on Trump’s golden “throne” inside the Oval Office playing mobile games, received personalized Trump nicknames through a custom app, and listened to audio testimonials from “Verified Survivors” @realDonaldTrump attacked. Complete with a bank vault guarding Trump’s tax returns, and infographics spotlighting @realDonaldTrump stats and much more. The Daily Show’s unique satirical perspective was peppered throughout the space via custom videos and plaques.

MADEIT CREDITS

  • Comedy CentralClient
  • Adam WactlarVP, BALA
  • Akash GoyalVP of Series Strategy
  • Alicia HabermanExperiential designer
  • Amanda WolfeVP, BALA
  • Andrea TorresProject Manager, Brand Creative
  • Angelina BattistaCreative Director
  • Anthony DobriniExperiential project manager
  • Ari PearceVP, Talent & Development
  • Chiara SewardAssociate Producer
  • Chris ScarlataVP of Design
  • Emily AlbertsonExperiential strategist
  • Eve KennyDirector, Communications
  • Jeff BardinExperiential strategist
  • Jennifer FlanzExecutive Producer
  • Jocelyn ConnSr. Coordinating Producer
  • Josh LineEVP, Marketing and Creative
  • Justina QuagliataAssociate Producer
  • Miguel RojasDirector of Content Production
  • Paulina NiewinskaJunior Art Director
  • Ramin HedayatiSupervising Producer
  • Renata LuczakVP, Communications
  • Sarah BabineauEVP, Talent and Development
  • Shawn SilvermanClient Experiential Lead
  • Steve AlbaniSVP, Communications
  • Steve BudowExecutive Producer
  • Thomas ButtnerProduction Operations and Technology
  • Trevor MorrisSr. Designer, Art Production
  • Trevor NoahExecutive Producer
  • * Cannes Lions Winners 2018
  • * Nick DyerSenior Producer
  • * Julie VerardiMotion Design Director

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

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