ABOUT

A client reached out with a new product they wanted to launch on Amazon.
After analyzing the competitors, we decided that, considering the target audience consists of active people, the main color of the listing should be yellow. This way, we could create a strong association with energy and forward movement.
On top of that, to some extent, the aesthetic of National Geographic became a nice source of inspiration.
The lifestyle visuals were built around this idea: travel, moments in nature, adventures that stay with you. The product becomes a part of those memories — something that feels natural in the picture.