ABOUT

The brief: to design a corporate i.d. for Crest Hotels & Country House and apply branding to various offline and online assets. Accommodation is very up-market and the client needed a corporate id to match. Existing branding comprised hand-drawn flowers and petals and I was keen to use something from this to show continuity. The end deisgn illustrates a flower but in a much more stylised manner. A dark, rich brown and metallic gold inks were chosen as the dominant colours printed on a crisp, white stock. Printed and delivered on behalf of client.