ABOUT

For the market launch of Samsung's new flagship smartphone, the Galaxy, its further developed camera was to be highlighted in communication in order to ensure a strong positioning in the competitive smartphone market.The film should also have the potential to radiate onto the Samsung brand and strengthen its perception as a love brand. Our goal was not just to create another product film, but to find a way to cleverly combine emotional storytelling with the outstanding camera feature in order to create a larger brand story. That's why we used a very special testimonial: A little spider who falls madly in love with the new Galaxy S22 Ultra when she sees an advertising motif for the phone on the opposite wall. No wonder, because the smartphone's camera lenses are very reminiscent of spider eyes -at least in the eyes of our little heroine. The unusual love story shows the fascination for the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of tolerance and openness.