ABOUT

F ollowing the rebrand of Condeco, I worked in-house at design agency Hundred States (in trendy Hoxton) to develop the content strategy, tone of voice and B2B website copy. The strategy work involved developing a content structure around three user profiles and creating user journeys for each. From the initial workshop and brand guidelines, I created a tone of voice document to be used consistently across all communications. I wrote the copy for around 30 website pages, as well as sales collateral for all key products.