ABOUT

Background
Before 2020’s high demand for Bleach, young adults viewed Bleach one way: A scary, last resort option for big messes. But it’s wayyyyy more versatile than people think.

Brief
Shift perception of bleach from some toxic liquid monster to a useful tool everyone should have by showing all the surprising uses for bleach.Yes, all of them. Because yeah, bleach does that.

Idea
We created an original piece of music to show that bleach does many surprising (non-scary) things.