Juliana Paracencio Global Executive Creative Director

ABOUT

80% of girls are now using retouching apps by the age of 13, according to research. This heartbreaking fact forms the basis of our new global campaign for Dove. A sequel to the groundbreaking 'Evolution', it tackles the new enemy to the self-esteem of millions of young women and girls around the world. Young girls are being retouched and manipulated more than ever, but this time the situation is far worse. Instead of the media distorting their images, the girls as young as 13 are doing it to themselves with the face apps and retouching tools.

Social media is a big part of our lives, but the digital distortion young people see online is harming their self-esteem. After an unprecedented year of increased screen-time, there has never been a more important time to act. Dove is on a mission to stop retouching apps from blurring young people’s confidence and build positive body image on social media. As the leading provider of self-esteem worldwide, the Dove Self-Esteem Project is aiming to build self-esteem and positive body image in young people since 2004 with the ambition of reaching 250 million young people globally by 2030.

#ReversesSelfie #NoDigitalDistortion #LetsChangeBeauty

MADEIT CREDITS

  • DoveClient
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