ABOUT

The brief included the concept design of a webpage, advertising material (flyers, flags, car).
As the challenge was about re-branding, in the beginning three competing & different visual brand strategies were developed out of which one was selected by the client.

This visual brand strategy line was runner up for selection, but in the end not selected because it was intended as the 'playing safe' option for rebranding by relying on improved "known" elements from the previous enterprise.

However as the selection choice rested more within the client's internal uncertainty how to go about setting up the business (adhering to the old company standard with slight changes OR to allow for an entirely fresh start). Since this visual brand identity line still found much support from the clients and perhaps in the end helped them to clarify certain things for themselves - I decided still to include this part of the project.