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On 5th April, 40 creatives, marketers and producers joined us at our London HQ for a lunch session to uncover the what, how and when of organic user-generated video and why brands and agencies should be using this inimitable creative source in their digital and social campaigns.

Jukin Media’s Senior Commercial Licensing Manager for EMEA, Loranc (pronounced Lawrence) Sparsi, walked the group through how brands and agencies are successfully utilising this incredible medium in their creative storytelling.