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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

The winner of the £6,000 grand prize was Michael Etherington and Laura Weatherburn for this Nike campaign.

This "well-paced" utilised Jukin Media catalogue to create a video that is the "perfect brand fit" for Nike. The judges could "see the brand buying it".

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)