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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

This spot for Starbucks by Ramiz Abusham was shortlisted from over 50 submissions.

"Really smart use of time lengths here. You could imagine this popping up in your feed and you'd stop for a moment to look at it."

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)