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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

This spot for Mini by Dean Harding was shortlisted from over 50 submissions.

This "great concept" genuinely made the judges laugh with a "great twist" that "nails brand core values".

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)