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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

This spot for Arbys by Rosario Rivas Leal was shortlisted from over 50 submissions.

Judges loved the "great hashtag" and the "surprising twist".

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)