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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

The 2nd place winner of a £2,000 prize was Ahmed Aden for this campaign for Three.

"This is storytelling!" said our judges, very "charming", "emotionally appealing" and a "great commercial piece for the brand and its services". There is a "great content narrative" and a "very clever use of UGC".

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)