ABOUT

This season, we have teamed up with Stink Films to celebrate a wonderful, but undoubtedly hectic, time of the year. Directed by LOOSE, the creative director of Fred Again, and produced by Stink Films, this holiday commercial features a heartwarming storyline for Sports Direct.

Follow Macy as she sets out on a journey to make her holiday wish come true, challenging some British national sporting treasures in a playful dream sequence (enhanced with our CGI!). It includes a boxing showdown against Conor Benn, a shoot-out against England Lioness Alessia Russo, and a sprint finish against Zharnel Hughes.

Client: Sports Direct
Agency: MOX London
Production: Stink Films
Director: LOOSE
VFX & Post-production: Juice