The commemoration of Qatar's unification in 1878 – Qatar National Day is the biggest and one of the most important celebrations of the year. This is a ceremony of Qatari national Identity – its history, values, traditions, and culture. We were invited to create a story, that would appeal to every, proud Qatari. The video is also a part of a wider mission – to reach the youngest generation, where using animation as a medium to do so is still rare and quite unique.
Under Michał Misińki's direction – our CG and Sound team were able to create a moving painting – a visual journey through the remarkable history of Qatar. We dived deeply into the country's story and its heritage to make sure we don't miss even tiny detail in visuals and the narrative.
– from the scratch: creating the scenario, through concepts, to CGI, animation & sound mix
– details: 18 types of characters wearing special outfits (we know what eghal, ghutra and thobe is now), 3 types of animals, 17 crowds, more than 30 environments
– a special set of brushes was created and passed to our tech-savvy masters to achieve the painting look output
– 4 min long full CG video
– 2 mln views on Twitter in 4 days
The film was published on all QND social media channels, national TV stations – Qatar TV, Alrayyan TV, Alkass, and on the Doha360 digital platform.