ABOUT

IBM wanted one brand developed to reflect the ethos of their incentive program portfolio. fatfish were asked to create the name and devise a creative strategy to consolidate their numerous incentive activities throughout the year.

Rather than an adhoc approach, the opportunity was to create an umbrella brand that was instantly recognisable, could be adapted easily to various programs, attract new sellers and above all motivate an increase in product sales.

A suite of collateral was then required including the design and production of launch kits, brochures, posters and various presentation materials in order to launch the brand throughout Australia and New Zealand.