ABOUT

Flight Centre First and Business, a corporate subsidiary of global travel agency Flight Centre Travel Group, wanted to establish a strong online and offline presence to promote their new January sale.

After creating the campaign title and tagline, Juice London designed a series of half page animated banners to promote the sale and direct traffic to the new microsite.

To accompany the online campaign, two full-page offline advertisements were also created to help strengthen publicity. These featured in high-end lifestyle and travel magazine Condé Nast Traveller, which boasts a monthly readership of over 80,000.