ABOUT

In need of a major overhaul, BMW Mini wanted the 'approved used' section of their website to clearly portray their distinctive tone of voice and playful character, as well as improved user experience with oodles of new functionality.

Led by Grass Roots, Juice London helped the team throughout the IA, content strategy, wireframing and design stages of the project.

We then developed a comprehensive digital style guide for the rest of the site, covering grid systems, navigation, responsive behaviour, typography, colour principles, functional components, iconography and imagery.