ABOUT

BetStars – the sports division of the world’s largest online gambling company, PokerStars – asked us to completely redesign and modernise their existing e-newsletters.

Sent to a database of over 45,000 customers on a weekly basis, the mailers primarily promote football-related content – made up of match previews, stats, player/manager interviews, news stories and polls – but they also serve to strategically encourage bet placement and brand engagement.