ABOUT

Spruts Nuts just launched a complete rebrand. I was excited to work closely with them to create an identity and packaging that reflected the quality of the product inside. To replace their typeset logo, I hand-lettered a custom logo for them for a handcrafted look—not slick and machined—to reflect their approach to creating their small-batch, sprouted nuts.

Patterns were developed for each nut & nut mix using gorgeous colors, but the labels for each product are kept monochromatic and simple, placed off center to show off the product.

With the assets I created, they rebuilt their website on their own and it looks totally on-brand. They printed their labels themselves, too! The system was also developed with growth of their product line in mind.

Photo courtesy of Spruts Nuts