JUAN PRIETO
Associate Creative Director
ABOUT
"Oreocodes" is a first-of-its-kind commerce experience that unlocks offers through the OREO cookies hidden in plain sight on every milk carton, allowing shoppers to turn the black and white barcodes found in every fridge into an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.
AWARDS
Cannes Lions - Gold
LIA Award - Gold
New York Ad Festival - Grand Prize







