ABOUT

FIFA wanted to communicate that the new FIFA 14 now includes the colombian soccer league, so we decided to announce it during the most important match of the league.

During the transmission we replaced in real time the most important plays and goals with the graphics of FIFA 14. Four gamers replicated those plays and goals in an XBOX match and we immediatly switched them in the replay of the transmission with a message comunicating the good news. This way all colombians knew that the new FIFA 14 now has the colombian soccer league included.