Juanita Escandon Directora Creativa Asociada

ABOUT

¡Suerte! is a 13-minute film shot on iPhone, following the fantastical journey of a young Hispanic artist that overcomes creative block through an intense connection with his roots.
Blending surrealism with deep emotion, the film brings to life characters inspired by Mexico’s iconic game of Lotería, guiding our hero—rising star of Música Mexicana,—along the way.
The result is an unexpected musical and cinematic collaboration, crafted for Mexican and Hispanic American Gen Z, and elevated by the latest camera innovations of the iPhone 15 Pro.

MADEIT CREDITS

  • AppleClient
  • Adam SarragaSenior Producer
  • Alonso TapiaAssociate Creative Director
  • Andre FukuAssociate Creative Director
  • Brent AndersonGlobal Chief Creative Officer
  • Brian O'RourkeChief Production Officer
  • Chucky RiveroCreative Director
  • Cynthia PerezManagement Supervisor
  • Daniella MorrisonCommunications Manager
  • Fabiano HigashiAssociate Creative Director
  • Fabiola GuzmanStrategy Director
  • Fernanda GuerreroProduction Designer
  • Fernanda GuerreroSenior Producer
  • Genevieve TorabiMusic Supervisor
  • Gio ThomasMusic Coordinator
  • Grace GrunblattProject Manager
  • Gus KovenSound Designer
  • Henrique ZirpoliAssociate Creative Director
  • Jessica TapiaAccount Supervisor
  • Josh MarcyMusic Director
  • Lu BorgesChief Communications Officer
  • Luana AzeredoManaging Director
  • Martina GarbersSenior Account Director
  • Paula GomezSenior Planner
  • Pedro PradoExecutive Creative Director
  • Rafael RossiStrategy Director
  • Ricardo ScarpaAssociate Creative Director
  • RJ PomeroyExecutive Producer
  • Sergio RosasAccount Supervisor
  • Xiaolong LiuDirector of Photography
  • Zaldy LopezEditor
  • * D&AD
  • * Barking Owl
  • * Juanita EscandonAssociate Creative Director

Shot on iPhone - ¡Suerte!

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