Juan's work
About Juan
360 degrees, systemic communication, liquid advertising ... It seems that we all have clear that the publicity has changed with the digital revolution, although we do not agree in the name.
The fact is that if the advertising is changing, if the consumer is changing, if the media are changing, should not the creatives change too
Should not we be prepared to create ideas, concepts and strategies that transcend media and formats and that are capable of building long-term brands and lasting relationships with our audiences
Fortunately I have had the possibility of developing my professional career in companies and sectors that have given me a global and very close vision of the main territories in which advertising is going to play its to be or not to be in the next few years.
The fact is that if the advertising is changing, if the consumer is changing, if the media are changing, should not the creatives change too
Should not we be prepared to create ideas, concepts and strategies that transcend media and formats and that are capable of building long-term brands and lasting relationships with our audiences
Fortunately I have had the possibility of developing my professional career in companies and sectors that have given me a global and very close vision of the main territories in which advertising is going to play its to be or not to be in the next few years.