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To celebrate the launch of their new fragrance collection, paper artist Diana Beltran Herrera teamed up with Primark to create these beautifully crafted paper flowers, inspired by dreamy locations and the fragrance notes of their perfumes, including: peonies, Bulgarian roses and apples, amongst others. Ever the master of paper sculpture, Diana created the whole collection in a day! You'll see the work in window displays at all major Primark stores for the next month.