ABOUT

Patswerk were commissioned to create a series of posters for ALDI SÜD Germany. They are being used OOH across Germany for one year. The campaign's aim was to introduce branded products to the ALDI shelves through Brothers Grimm Fable characters including, Hansel and Gretel and Rumpelstiltskin. The text across the posters reads,

"Once upon a time ALDI didn’t have any big brands. The end."