ABOUT

Launching a range of new Irish whiskies rooted at the heart of the 'Liberties' district, Drinksology asked me to help them put the 'hell' back into Dublin.
The Liberties was known for it's history, mystery, magic and mayhem. Reputed as a tough place to survive in, the area was so feared that it earned the nickname 'hell'.

"Walk under the arch featuring a carved oak devil into Copper Alley and enter a world revered as one of the most notorious red-light districts in Europe.
A writhing knot in the shadow of Christchurch cathedral - once beloved by criminals, outcasts, and of course - the cream of society'.

My task - bring the Devil back from the dead.