JSR Agency Barbican

ABOUT

Hand drawn illustrator Greg Coulton was commissioned to create the packaging, bottle design and new logo design for the relaunch of the iconic 60's Longtooth Gin brand. Taking inspiration from the original 'Bengal Gin' Greg hand drew the Tiger at the heart of the brand alongside botanicals used to make the distinctive gin.

Bengal Gin™ was THE gin to drink back in the 60's. Export strength and purr...fect for a Martini, it was one of the most distinctive and super cool brands of the decade. Longtooth is a faithful recreation of this once revered spirit. Smooth, strong and impeccably bred, it’s made with only the finest ingredients, to a recipe created by one of the most respected Master Distillers in the world.


MADEIT CREDITS

Who pooled - Longtooth Gin packaging design by Greg Coulton