ABOUT

Car photographer Oliver Paffrath was commissioned by CHI to shoot the latest Lexus NX model on location in Barcelona. The product and lifestyle images will be used across global print and online campaigns as part of a rebranding initiative and launch by Lexus this year.

Oliver started his career as a fashion and lifetsyle photographer and these skills, honed over his career, are brought to car campaigns for clients. The brief was to shoot both key visuals and lifestyle in an editorial style to ensure the cars look iconic and fresh.