JSR Agency Barbican

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Commission from L’Oréal Paris to design and illustrate the identity for David Beckham’s premier range of male grooming products. The concept centres around David’s passion for tattoo, barbershop and motorcycle culture, referencing his own tattoos and iconography. Tessellating graphic motifs reflect the House 99 manifesto of searching for something new, whilst creating a feel of community and togetherness.
“We’ve taken our time to create quality products, fine-tune the logo, packaging, and even the product names. We created House 99 to give people inspiration to feel confident in their lives. Welcome to the House." David Beckham.

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